Attract your DREAM clients with less work than ever!
How much time do you spend each week browsing for stock photos to use on your website, social media, or marketing materials?
Two hours? Three? More???
How much time are you wasting on this?
Now, how much $$ are those hours costing you? How much income are you giving up by searching online instead of selling yourself or working with clients?
Exactly how well do those stock photos represent your brand anyway?
My guess is mediocre at best. Amiright?
And how does it feel knowing that literally hundreds of other businesses are using the EXACT SAME PHOTOS as you??? (This is especially true if you are using free stock imagery from sites like Unsplash.) Not so great?
Let’s look at an alternative. . .
Welcome to: Cohesive Done-For-You Branding
So you can get back to running your business...
...instead of letting your business run your life!
Look More Legit
Potential clients need to trust you before they will buy from you. High-quality professional photos make your brand look high-end and reliable! Investing in polished imagery signals to your potential clients that you are a legitimate business and that they can trust you to be there for them now and in the future.
Stop the Scroll
Grab the attention of your target audience, so they will stop scrolling and start engaging! Visual content gets 40% more shares on social media, and 230% more engagement on Facebook than posts without photos! Great photos have the ability to turn lookers into paying clients!
Save Time and $$$
Imagine having new, unique, engaging daily content for your business for the next 3 months, done for you in one single afternoon. Plus, working with the same team each quarter ensures that you only have to explain your brand position ONCE!
All you have to do is show up - we'll take it from there!
Connect with Your Ideal Clients
Personal Branding Photography is designed to show the soul behind your brand. When potential clients can SEE who you are and what you stand for, they are more likely to know, like, trust, and ultimately BUY from you!
Just as important is the ability to repel those who do not appreciate your “why.” These folks might be convinced to buy from you once, but will not turn into loyal repeat customers. Truly authentic brand imagery helps you build your TRIBE!
Maintain a Consistent Professional Image
Staying relevant online requires a cache of coordinated visual content that represents you perfectly and is eye-catching to your ideal client. It’s not just about having the “perfect grid,” it’s about using imagery (which the brain processes 60,000 times faster than text) to speak directly to your target audience and no one else.
We will create a library of curated imagery that has been crafted specifically for your brand, and that is licensed only to you, so you’ll never see these photos on a competitor’s website. . . EVER!
Stand out in your crowded marketplace
Let’s face it: there are THOUSANDS of people who do exactly what you do, and probably a lot of those people are charging less for their product or service. You need a better way to stand out from the crowd! Businesses with images that appear in local search results (such as “Chiropractors near Sacramento, CA“) receive 60% more inquiries than those without images!
Furthermore, photos showing faces perform nearly 40% better on average than photos without faces.
Use your brand imagery to show the world what sets you apart from your competition!
What makes Brand Photography Different?
Commercial Use License:
Personal Brand Photography is more than just a couple of nice headshots. It’s everything you need to make your brand look great online, exactly the way you need it!
What does that mean? Well….
“Commercial Use License” means you may use your images to make money for your business, unlike most portrait photography, which is for “personal use only” and may not be used for financial gain.
We also limit the parties that have permission to use your photos to exactly two: you and us. This ensures that your images CANNOT be resold to anyone else, including your competitors, stock photography websites, publishers, or marketing agencies. Plus, we register and monitor our copyrights, so if someone does steal your images from your website and starts using them without permission, we have legal authority to stop them.
In other words, you will never see your photography investment used anywhere besides your marketing and ours.
No Attribution Required:
You are NEVER required to credit Eichelberger Photography on your website, marketing materials, or anywhere you use your brand photos.
Seriously, who wants to give shout outs and “photo credit” on everything they post online? Ick! That’s a fast way to clutter up your otherwise beautifully designed website. Plus, you purchased these images to promote YOUR business, not ours!
While we always appreciate a discreet social tag or website footer backlink where appropriate, it is NEVER required for commercially licensed images. Never.
Permission to Edit:
You need to be able to edit your images when necessary. Most personal use licenses forbid editing of the images by anyone other than the original photographer. Our commercial use license allows you to edit your images however you need to – we even encourage this by providing some photos with lots of negative space for text (great for ads and landing pages). Add some text in Photoshop or Canva, slap on whatever Instagram filter you want, add an overlay and make it into a quote image, have your graphic designer alter your clothing color, etc.
Who is Personal Branding Photography for?
► Coaches ► Consultants ► Trainers
Help your future clients get to know who you really are and why you are the right person to help them achieve their goals!
Effectively communicate your personality through brand photos, and use your images when and where you need them, to help you launch a new product or service, sell your program, promote your event, or grow your list.
► Style Bloggers ► Influencers ► Fashion Brands ► Jewelers
Personal Branding sessions are great for bloggers who desperately need regular #OOTD images, which are nearly impossible to get without recruiting a friend/boyfriend/husband to help.
This is a great way to show off curated jewelry or clothing collections, lifestyle images featuring your product (or your sponsor’s product), and flat-lay images that fit your branding to fill out your grid.
► Event Planners ► Speakers ► Food Bloggers ► Makers
Show off your unique creations, sense of style, or recipes, and invoke the sense of fun and celebration that surrounds your brand! Give potential customers insight into what it looks like to work with you.
► Designers ► Stylists ► Architects ► Online Entrepreneurs ► Boutique Retailers ► High-End Salons ► Digital Marketers. . . . you get the idea!
You know your service offers so much more value than those faceless big-box companies, but can your clients really feel that difference before they choose who to work with?
People make decisions based on emotion. Purposeful images can evoke those warm fuzzy feelings within your target clients quickly and effectively, so you don’t even have to sell your service; your clients will have already sold themselves before they even pick up the phone to call you!
Who is this NOT for?
Personal Branding Photography is designed to UP-LEVEL your brand so you can effortlessly grow your audience, book more clients, be seen as an authority in your niche, raise your rates, and make more money!
It is NOT a good fit for:
► People who don’t think having a polished, cohesive, and recognizable brand is important
► People who hate saving time and money 🤷
► People who sell products/services they do NOT fully believe in
► People who already have more clients than they can handle and are NOT interested is expanding their business or growing their audience
► People who are NOT ready to invest in themselves and their future
So how much does it cost?
While the cost of your photo shoot and final images will vary depending upon your needs, I offer subscription packages starting as low as $300 per month. A la carte options are also available.
Everyone’s needs are different and may require different amounts of time, preparation, equipment, staffing, permitting, etc.
Please fill out the Contact Form to request a quote:
How much time will this take?
Brand Sessions include at least 90 minutes of photography (some packages include more).
In total, you’re looking at spending about half of a typical workday, dealing with your session. (Add an extra 90 minutes to that if you want to add professional hair & makeup.) This includes prep time, shooting time, and choosing your final images.
You can expect the prep time for your very first Brand Photography Session to be the biggest pain-in-the-butt (just being honest…) as we get to know each other and plot out a course for your branding needs throughout the year.
But if you’re willing to put in the initial work and brainpower help me help you, then each subsequent photo session becomes much easier, faster, and more hands-off for you!
During your Brand Photography Sessions, we will capture a few classic business portraits in your office or workplace, plenty of images with negative space for text and graphics (think ads, landing pages, etc.), and several “brand stories,” which are things you do on a regular basis in your business, like client consultations, working on your computer & taking phone calls, conducting a class or webinar, showing a home, making and packaging an order, etc.
We will plan these “brand stories” together during your consultation so that they are relevant to your industry and to your personal brand goals, making sure you get the most bang for your buck out of your Brand Photography Sessions.
I want these images to serve you for as long as possible, so expect to capture a LOT of variety! This means you will likely change outfits several times.
(Don’t worry, I can hook you up with a Wardrobe Stylist if you don’t want to deal with that yourself!)
Every first-time client receives a complimentary pre-session Brand Image Consultation via Zoom ($500 value).
This helps me get to know your brand so I can create effective images for you that make you more money!
We will also use this time to discuss who you are trying to reach with your marketing, plan a shot list, and discuss your intended usage for your images (YES, you NEED a plan for this!).
If you have a web designer or other brand consultant, it’s a great idea to invite them to this video call!
It is my goal to ensure that you don’t spend your hard-earned dollars on professional photography until you have a marketing plan in place, as well as a revenue-generating use for the images.
I like to jokingly refer to this faux-pas as “adult senior pictures” – they may be fun in the moment, but if the ROI isn’t there then there is no point in investing your marketing dollars in Brand Photography Sessions “just for funzies.”
So, hit the button below to reach out and let’s see if you qualify for our Brand Photography program!
Are you ready?
Are you ready to up-level your professional image, impress the pants off your future clients, and start making more money by reaching your target audience TODAY?
If so, hit that green button and let’s talk!
I would love to put together a Personal Branding Plan for you, so we can plan your photo sessions around your existing content calendar, or create a brand new calendar if you’re revamping or planning to launch a new product, service, or program in the next year.
Not quite ready to invest in a Branding Session just yet?
We offer Headshot Sessions from $499. So even if you’re just starting out, we can work with you to fit professional photography into almost any budget!